Guadalajara (Spain). Ingeniero Superior en Informática por la Universidad de Alcalá. Co-fundador y diseñador web en Ayuve. Organizador de las Tertulias Viajeras Wanderlust Guadalajara y Co-organizador de Codenares, creador de la web Senderismoguadalajara.es (nivel básico de Montañismo por la Escuela de Madrileña de Montaña) y de la app móvil Tu Huerto en Casa (www.tuhuertoencasa.net). Sígueme en twitter, soy @vjpascual.


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¿Qué son los beacons?

La palabra beacon, del inglés y traducido a castellano significa faro. La verdad es que el nombre le viene al pelo. Un beacon es un dispositivo de bajo consumo que emite una señal y que al ser tan pequeño se puede colocar en una pared o también en un mostrador de una tienda.


Se diferencia del GPS en que los beacons pueden usarse en localizaciones exactas o entornos cerrados lo que posibilida usos más cercanos.

Cada beacon tiene una señal diferente por cada dispositivo.

¿Para qué sirven los beacons?

Principalmente y aunque tienen bastantes usos, se están usando en temas de marketing, y más concretamente en street marketing o en marketing de proximidad.

En este vídeo puedes ver por ejemplo su uso para negocios del sector retail:

¿Qué tecnologías y protocolos usan?

Existen varios protocolos como son el iBeacon, creado por Apple y que usa BLE (Bluetooth Low Energy) para transmitir su identificador único universal también llamado UUID.

En la web iBeacon for Developers puedes consultar toda la info relativa a este sistema de beacons.

eddystone_logoPor otro lado, cómo no, Google también tiene su protocolo llamado Eddystone y que pretenden sirva para utilizar más dispositivos relacionados con el internet de las cosas.

Igual que Apple hace, en Google también hay una zona de Developers llamada Google Beacons.

Deberías leer  Cómo crear una nueva página en Wordpress

Vale, ¿y cómo comenzamos con los beacons?

Estate atento/a porque vamos a probarlos y os iré contando la experiencia en el blog.

Comenzaremos con los beacons de Google o también llamado Eddystone. Según su web tenemos que  acceder a comprar alguno de esos beacons para comenzar a programarlos.

CONTINUARÁ…

 

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